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Pay Per Click
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What is a Pay Per Click search
engine?
Pay Per Click search engines provide online
advertisers with a highly efficient, cost effective means of driving traffic to
their websites. Advertisers bid for
priority location in the search results delivered in association with keywords
of their choice. Search results are
rank-ordered based on these bids.
An advertiser pays the bid amount only when an individual clicks-through
to the advertiser’s web site. Most PPC
Engines enable third party web sites to leverage these search capabilities
through a revenue-sharing distribution program. Searches conducted by these
means follow this pattern:
Advertisers: Chose the bid amounts that are appropriate for their business, and pay only for results (click-throughs).
Distribution Partners: Share in a portion of the revenues generated by click-throughs, which enables them to monitize traffic to their websites.
Consumers: Receive more relevant search results because advertisers
must pay the ppc search engine for each click-through, which means advertisers
select and bid only on the most relevant keywords.
By providing advertisers, searchers, and Distribution Partners with greater value than other search engines, PPC engines are able to provide an outstanding experience for all parties involved. Establishing itself (PPC Advertising) as the present and future of premier web advertising has given advertisers a wide variety of choices since more and more PPC options have become available. Industry leaders such as Overture, Findwhat and Kanoodle.com have established themselves as leading the way in the PPC market. Customer satisfaction and results is what makes clients rely on particular PPC’s but some engines do go the extra step to provide the total customer satisfaction.
In order to get the most out of the Pay Per Click program, you must have a good keyword list.
First you need a core list of targeted keywords and search phrases. These are the terms that your customers will type in to find the downloads. Think about all of the terms that could be included in our product range. You could list general terms like meditation or sound therapy or more specific terms like astral projection or remote viewing.
Work through the following exercise to generate a deep list of search terms:
When we searched on our example keywords, we found that those search terms were recently searched as follows:
Another excellent resource is found at www.wordtracker.com. There are several levels of membership as follows.
What are the best pay per click search engines
OVERTUREOne of the "Top" pay per click solutions based on amount of traffic through affiliates like Yahoo.com, MSN, Excite.com, Altavista.com, MetaCrawler.com and InfoSpace Network (Dogpile.com, Excite.com...etc.). They have a great reputation with a friendly advertiser system that now is offering "Auto Bidding" which allows you to cap bids on each term individually.
Prepare yourself for a difficult time getting targeted keywords approved (which is slowly getting better - SLOWLY) and the higher bid rates.
Their keyword stemming system has recently expanded much further than just plurals and common misspelling, but now incorporates keywords that could easily stand on their own for much less per click.
At Overture.com, you will pay more per click, they are the most cost inhibiting pay per click solution, but if you looking for fast "results" and you're willing to pay... Overture.com is the solution for your site.
Advantages
OVERTURE DRIVES POWERFUL
RESULTS · Reach: With one
advertising buy, you can reach up to 80% of all Internet users because you’ll be
listed on some of the best search engines and portals on the Web. · Targeted
Leads: Customers who click on your search listings are pre-qualified, motivated
and looking for what you have to offer. · Bottom Line Results: You control the
cost of acquiring new customers, and you pay only for targeted leads. This
translates into a high return on your advertising investment. Sign up with
Overture now!
The best pay per click solutions based on value per click, ease of advertiser usability and most importantly targeted traffic. Serving over 22 million searches a day through such affiliates as CNET's Search.com, Excite.com, Webcrawler, NBCi, MetaCrawler, DogPile.com, Go2Net and Microsoft Internet Explorer Autosearch.
FindWhat.com now offers tools to help us manage our campaigns - CruiseControl -- a Suite of Tools to Automate Campaign Management. Tools included: FindWhat.com AutoBid(TM) which automatically optimizes keyword bids; FindWhat.com AdAnalyzer(TM), an analytical tool that gives advertisers the ability to monitor the actual return on investment (ROI) and a Campaign Scheduler, a tool that allows advertisers to schedule when campaigns will run.
Advantages
Kanoodle.com are a very reliable and cheaper alternative to Overture and Findwhat. They are currently offering a FREE $5 advertising account.
offers several features that will assist our
advertisers in maximizing and retaining a good return on their advertising
investment with Kanoodle:
And many more available.
Kanoodle.com takes great
pride in providing all advertisers with as much guidance and assistance as is
necessary to make their advertising campaigns as successful as possible. Simply
put, Kanoodle.com will place your keyword ads in front of users who are actively
searching for your product or service, which ensures a great return on your
advertising dollar.
Sign-Up here for a Kanoodle.com Free $5 Advertising Trial Account.
Calculating Profits
To calculate your potential profit you will need to know :
- Your average cost per click
- The conversion ratio of our product range
- The average sale per converted click
- The % commission we pay to our affiliates
If your average cost per click is 0.10 and our conversion ratio is 1:50, you will spend $5.00 to generate each sale. As the lowest sale price on our product range is $19.95 and our commission is 55% you will make between $8 and $9 per sale ( This is net of the Clickbank deduction).
This is a net profit of at least $3 per sale.
In reality our conversion ratio is better than 1:50 for a well targeted ad. As we have over 50 products available you are also likely to get multiple purchases from one converted click through as well as repeats. This makes your net profit considerably higher.
On average an affiliate will make 10 sales per day, a third of which will be multiple sales. Daily profits would be in the region of $50.
This is a monthly profit of $1500 ( before tax)
CLICK EACH PICTURE TO FIND OUT MORE
